Julian Midwinter & Associates

ALPMA/JMA Study finds law firms struggling with ineffective marketing & BD. The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms" is now available.

The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.

Our research shows that law firms rate referrals and relationships as the most effective form of generating new business - so the 2016 ALPMA/Julian Midwinter & Associates (JMA) Marketing & Business Development Benchmarking research takes a deeper dive into this critical subject for law firm success.