9 November 2023
Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms
The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms is now available by completing the download form.
Downloading the report will help law firms understand:
- How do your marketing and business development investments and resources compare to similar firms
- How do your marketing and business development processes compare to similar firms
- What business development and marketing initiatives have been successful at Australasian law firms
- Where law firms are investing their marketing and business development improvement efforts
- What the key business development and marketing challenges are for Australasian firms
“Getting the lawyers to understand that business development is part of their role; not just a job one or two people do."
– 2014 ALPMA/JMA Australasian Business Development & Marketing Benchmarking
Firms and Individuals who participate in these surveys receive a complimentary copy of the research report.
Need more information?
If you have any questions about the research or need assistance, please contact our research team.