Business Development & Marketing

In today’s business environment, social media should now be an integrated part of a law firm’s wider business development and marketing strategy.

What’s the secret to making sure your brand is the headline act in your industry? The short answer is, be different. Maybe your point of difference doesn’t yet exist and that’s fine. We have some key principles which are sure to get your mind ticking when it comes to producing new ideas for boosting your brand to market domination.

Law firms are bombarded with advice about transitioning from paper to digital. Much of the reasoning sits around cost savings. But have you considered revenue generation opportunities with your move to digital?

The 2018 research by Client Experience specialists CXINLAW has revealed some significant and very expensive service failings amongst Australian law firms.

Most law firms are missing out on significant revenue due to their ad-hoc approach to referral and cross-selling practices, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).

Australasian law firms are relying on traditional methods for winning new business for their firm, missing online opportunities and resisting improving their marketing and business development capability, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).