Business development & sales | Client & account management | Marketing & branding | Communications & PR | Digital marketing and social media
8 November 2016
Most law firms are missing out on significant revenue due to their ad-hoc approach to referral and cross-selling practices, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).
10 November 2015
Australasian law firms are relying on traditional methods for winning new business for their firm, missing online opportunities and resisting improving their marketing and business development capability, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).
The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.
4 October 2015
A new research survey by international Customer Experience specialists CXINLAW has revealed some significant, and potentially very expensive, service failings amongst Australian law firms.
ALPMA/JMA Study finds law firms struggling with ineffective marketing & BD. The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms" is now available.
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