Business Development & Marketing

Business development & sales | Client & account management  | Marketing & branding | Communications & PR | Digital marketing and social media 

Article

4 November 2020

Want to Know the One Simple Thing That Might Save Your Firm?

Somewhere in the middle of all of the things we ought to be doing, we have to deliver services to people. We have to do what we promise and what we’re good at. Enter, service design for law firms.

Leticia Mooney
Leticia Mooney, Brutal Pixie
Business Development & Marketing
Article

28 October 2020

Four Steps to Creating a Culture of Service Excellence

How does your law firm look and sound to prospects and clients? Successful firms treat new enquiries as the start of the relationship and an opportunity to ‘be there’ for someone who has made the time to call them. A good client experience continues through every interaction to build rapport and gain an understanding of your client’s needs. Get it wrong and the result is the unnecessary loss of new opportunities and ‘promotors’ of your firm.

Carl White, PwC Newlaw
Business Development & Marketing
Event Recording

10 September 2020

How to replace random acts of lunch to win new clients in our new COVID world

How do we maintain client contact when we’re working in different ways —unable to meet face-to-face? Clients across professional services still need advice and assistance. Now is not the time...
Practice Management and Business Skills, New Zealand CPD
Business Development & Marketing
Event Recording

13 August 2020

Expert Panel | Business Development in Times of a Global Pandemic: What will be the new normal for law firms?

As we become accustomed to the new normal that is life in a pandemic, this panel discusses how the world of business development and specifically bids and tendering might have...
Practice Management and Business Skills, New Zealand CPD
Business Development & Marketing
Article
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30 July 2020

How to Commercialise Conversations to Win More Work

Convert contacts into contracts with learning the 5 new laws of commercialising conversations in legal services.

Ricky Nowak
Ricky Nowak, Ricky Nowak & Associates
Business Development & Marketing
Event Recording

11 March 2020

How to become more profitable with your existing client base (without cutting expenses)

Tim Corcoran, US-based law firm consultant, author and speaker provides practical ideas and case examples of how firms have worked with their existing client base to grow their bottom line....
Practice Management and Business Skills, New Zealand CPD
Business Development & Marketing
Event Recording

22 October 2019

How to use Digital Marketing to Grow Your Firm

Anthony has a wealth of experience in the digital space and has worked with many law firms to increase their digital presence. At this seminar he will cover areas such...
Business Development & Marketing
Article

21 October 2019

What Do You Really Want To Be Known For? Tips for Building Your Personal Brand

All of a sudden the words “personal brand” are everywhere. In the legal profession, what does it all really mean?

Linda Murray - Executive Coach, Athena Leadership Academy
Linda Murray, Athena Leadership Academy
Business Development & Marketing
Event Recording

23 September 2019

Finding the Rainmaker Within

Today’s market for legal services makes it challenging for firms to survive, let alone thrive.  And the signs only seem to point in one direction suggesting that the easy day...
Business Development & Marketing
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