Business Development & Marketing

Business development & sales | Client & account management  | Marketing & branding | Communications & PR | Digital marketing and social media 

Report
Report released on 9 November 2015

2015 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.

Australia
Report Available Now
Business Development & Marketing
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Media Release

4 October 2015

CXINLAW Research: 78% of Law firms fail First Impressions Test

A new research survey by international Customer Experience specialists CXINLAW has revealed some significant, and potentially very expensive, service failings amongst Australian law firms.

Business Development & Marketing
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Report
Modern business concept. Converging lines of skyscraper facade in city downtown.
Report released on 31 October 2014

2014 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

ALPMA/JMA Study finds law firms struggling with ineffective marketing & BD. The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms" is now available.

Australia
Report Available Now
Business Development & Marketing
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