Business Development & Marketing

Business development & sales | Client & account management  | Marketing & branding | Communications & PR | Digital marketing and social media 

Report
Report released on 2 December 2016

2016 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

Our research shows that law firms rate referrals and relationships as the most effective form of generating new business - so the 2016 ALPMA/Julian Midwinter & Associates (JMA) Marketing & Business Development Benchmarking research takes a deeper dive into this critical subject for law firm success.

Australia
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Business Development & Marketing
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Media Release

8 November 2016

Firms Missing Out on Significant Revenue from Referrals & Cross-Selling

Most law firms are missing out on significant revenue due to their ad-hoc approach to referral and cross-selling practices, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).

Business Development & Marketing
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Media Release
Modern business concept. Converging lines of skyscraper facade in city downtown.

10 November 2015

Australasian Law Firms Missing Opportunities to Win Work in a Digital World

Australasian law firms are relying on traditional methods for winning new business for their firm, missing online opportunities and resisting improving their marketing and business development capability, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).

Business Development & Marketing
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Report
Report released on 9 November 2015

2015 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.

Australia
Report Available Now
Business Development & Marketing
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Media Release

4 October 2015

CXINLAW Research: 78% of Law firms fail First Impressions Test

A new research survey by international Customer Experience specialists CXINLAW has revealed some significant, and potentially very expensive, service failings amongst Australian law firms.

Business Development & Marketing
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Report
Modern business concept. Converging lines of skyscraper facade in city downtown.
Report released on 31 October 2014

2014 ALPMA/JMA Australasian Business Development & Marketing Benchmarking

ALPMA/JMA Study finds law firms struggling with ineffective marketing & BD. The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms" is now available.

Australia
Report Available Now
Business Development & Marketing
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