Business development & sales | Client & account management | Marketing & branding | Communications & PR | Digital marketing and social media
25 February 2019
In today’s business environment, social media should now be an integrated part of a law firm’s wider business development and marketing strategy.
14 October 2018
What’s the secret to making sure your brand is the headline act in your industry? The short answer is, be different. Maybe your point of difference doesn’t yet exist and that’s fine. We have some key principles which are sure to get your mind ticking when it comes to producing new ideas for boosting your brand to market domination.
8 October 2018
Law firms are bombarded with advice about transitioning from paper to digital. Much of the reasoning sits around cost savings. But have you considered revenue generation opportunities with your move to digital?
13 February 2018
The 2018 research by Client Experience specialists CXINLAW has revealed some significant and very expensive service failings amongst Australian law firms.
The results of the research ‘First Impressions Convert: Increasing Law Firm Profitability From the First Touch-point’ has revealed some significant and very expensive service failings amongst Australian law firms.
Our research shows that law firms rate referrals and relationships as the most effective form of generating new business - so the 2016 ALPMA/Julian Midwinter & Associates (JMA) Marketing & Business Development Benchmarking research takes a deeper dive into this critical subject for law firm success.
8 November 2016
Most law firms are missing out on significant revenue due to their ad-hoc approach to referral and cross-selling practices, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).
10 November 2015
Australasian law firms are relying on traditional methods for winning new business for their firm, missing online opportunities and resisting improving their marketing and business development capability, according to new research by the Australasian Legal Practice Management Association (ALPMA) and Julian Midwinter & Associates (JMA).
The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.
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