Using your professional services firm’s largest source of market intelligence: Your Website’s Analytics

Event Recording

29 July 2020

TopicTechnology & Knowledge
TypeEvent Recording
CPD1 - Practice Management and Business Skills
1 - New Zealand CPD

PricingAUD $37
Full MemberFree
Online MemberFree
Affiliate MemberFree
Associate MemberAUD $18.50

With even smaller professional services firms seeing 20,000 individual visitors a year and larger firms seeing hundreds of thousands, your website’s analytics is actually your biggest source of objective information on prospects and clients.

Learn how to distinguish valuable versus high volume activities, how to structure analytics to reveal insights for individual fee-earners, practice groups and authors and why visitors are not as anonymous as many people think. All built on the platform you already have, Google Analytics.

Watch now to learn how to use analytics to gain a better understanding of opportunities and issues in the market and your practice — and without needing any analytics background.

Provided by

Charles Ashton
Chief Executive Officer at Magnifirm

Magnifirm CEO Charles Ashton has worked on website analytics projects ranging from Amlaw 100 firms to boutique accounting firms, and specialises in turning abstract web data into usable insights for professional services firms.  He’s a fan of W E Deming’s famous aphorism, ‘In God we trust, all others bring data.’ Magnifirm also provides Mondaq’s syndication and reporting platform in Australia and New Zealand so Charles regularly speaks at professional services firms.

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