Marketing Communications Manager — B2B SaaS / Professional Services

Manager — B2B SaaS / Professional Services

Novum Global

Sydney · Melbourne · Brisbane · London · Remote

Help senior leaders at the world’s top law, accounting, and consulting firms rethink how they develop and reward talent. You’ll own brand building and demand generation for an AI-powered performance and feedback platform used by Managing Partners, CEOs, and HRDs across Australia, the UK, and the US.

Why this role

• Category momentum: Join a scale-up with deep roots in professional services and a modern AI platform that helps firms build high-performance cultures.
• Strategic + hands-on: Mix positioning and storytelling with campaign execution, automation, and analytics.
• Global reach: Own impact across AU/UK/US markets and work closely with senior stakeholders.

What you’ll do

Brand & Positioning

• Build awareness across law, accounting, and consulting; craft messaging that resonates with C-suite buyers.
• Keep our voice consistent across every channel.

Digital & Demand

• Optimize the website and conversion paths for firm decision-makers; lead LinkedIn strategy for MPs/CEOs/CPOs/HRDs.
• Run email and marketing-automation programs; operationalize buyer-intent to surface in-market accounts.
• Equip BD with qualified leads and sales enablement.

Content & Community

• Orchestrate research, podcasts, and webinars; turn client outcomes into compelling stories.
• Build a community that brings senior firm leaders into our orbit.

Events & Partnerships

• Curate roundtables and special-interest groups; manage sponsorships and co-marketing with associations.
• Plan integrated campaigns around industry and client events.

Technology & Analytics

• Own the martech stack (automation, CRM, analytics). Use data to iterate and scale what works.

What you’ll bring

• 3+ years in MarComms—ideally B2B tech or professional services—plus a relevant degree.
• Fluency with HubSpot (or similar), social scheduling/LinkedIn for B2B, email/newsletters, and buyer-intent/ABM tools.
• Analytics chops (GA, social, dashboards) and a basic grasp of web UX.
• Superb writing, detail obsession, and the ability to juggle multiple campaigns.
• A proactive, analytical, collaborative operator who turns insight into action.
• Bonus: experience with professional services buyers, thought-leadership programs, and AI/performance tech.

How success is measured

• Qualified pipeline contribution and lead quality.
• Web engagement and conversion lift.
• Social/community growth in target segments.
• Content and event performance (downloads, attendance, ROI).

Team, location & ways of working

Report to the Head of BD; collaborate with the CEO plus BD, CX, and Product. Work flexibly across AU/UK time zones, with occasional travel for events (4–6x/year).