Growth Strategies for High Performing Current and Potential Partners
Online
7 November 2024
1:00 pm - 2:00 pm AEDT
Online
1 hr
Debra Filippin
Katherine Gilbey
| Topic | Business Development & Marketing | |
| Type | Webinar | |
| CPD | 1 - Professional Skills | |
| 1 - New Zealand CPD | ||
| Pricing | AUD $149 |
| Full Member | Free |
| Online Member | Free |
| Affiliate | Free |
| Associate Member | AUD $74.50 |
Current Supporting Partners - Free (Contact us for assistance)
Non-members must be eligible for alpma membership to attend.
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Proudly Supported By
Presented by
Debra Filippin, HFW
Katherine Gilbey, KG Consulting Co.
Session overview
This webinar will provide tips for attendees, whether they are on the path to partnership or already there, who want to build a personalised and actionable business and marketing plan. The presenters will speak to brand elements, as well as client considerations that will help you build your practice and create revenue for your firm.
Questions raised (and answered) include:
- How do you go about determining your UVP and what makes you different?
- What makes you stand out in a highly competitive environment?
- Where do you start on building a business plan?
- How best do you approach the task of developing your pipeline of clients?
- What assets and activities do you need to market yourself and become the ‘obvious choice’ for your target clients?
Target audience:
- ALL Small, medium and large firms.
- Business Development and Marketing teams.
- Associates, Senior Associates, Partners.
- Everyone that is responsible for strategic Business Development planning and driving BD plans for lawyers within their firms (E.g. Human Resources, Practice Managers, General Managers, CEO's etc).
This seminar will be recorded and made available in our On Demand library after the live event.
Presented by
Debra Filippin
Head of Marketing & Business Development – APAC at HFW
Debra Filippin is a senior business development and marketing communications professional with extensive experience working in global law firms in both Australia and Japan. She is currently the Head of Marketing & Business Development Asia Pacific at global law firm HFW, and also runs her own consultancy practice, DIA Partners. Debra has been responsible for leading teams of business development and digital marketing professionals across the Asia Pacific region, as well as developing and advising on business development strategies targeting Asia Pacific. Debra has a passion for nurturing clients and ensuring that a firm responds to a client’s business needs by delivering collaborative solutions that extend beyond pure legal services.
Katherine Gilbey
Director at KG Consulting Co.
Katherine Gilbey is an experienced marketing consultant who works closely with law firms, barristers’ chambers and suppliers to the legal industry on brand strategy, market positioning and the creation and distribution of marketing assets.
A former Head of Marketing & Business Development, Katherine has more than 25 years of experience in the legal industry and has worked in and with more than 40 different firms – from boutique to global.
Her work often involves guiding firms through major marketing projects – such as brand refreshes, website redevelopments and strategic campaigns – helping firms position themselves as the ‘obvious choice’ relevant to their target markets.
