QLD | Key considerations before you review your brand and website
Brisbane, Queensland
22 April 2026
12:30 pm - 2:00 pm AEST
Queensland Law Society, 179 Ann Street,
Brisbane, Queensland
1 hrs
Katherine Gilbey
| Topic | Business Development & Marketing |
| Type | Seminar |
| Pricing | AUD $79 |
| Full Member | Free |
| Online Member | AUD $39.50 |
| Affiliate | Free |
| Associate Member | AUD $39.50 |
Current Supporting Partners - Free (Contact us for assistance)
Non-members must be eligible for alpma membership to attend.
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Presented by
Katherine Gilbey, KG Consulting Co.
Embarking on a law firm brand refresh and associated new website project takes careful planning, strategic thinking, good communication and an in depth understanding of your market position to optimise how these assets will assist you to attract and retain clients, referrers and staff.
In this session, Katherine Gilbey, will provide practical insights on how to assess, plan and execute brand and website projects relevant to your firm’s needs.
Drawing on her experience project managing multiple website projects, Katherine will share her experiences around:
- common triggers that lead firms to consider a brand or website refresh;
- how to determine whether a brand refresh, rebrand or simple website platform upgrade is the right solution;
- strategies for securing partner and stakeholder buy-in;
- project stages – including pre, during and post project deliverables;
- when to engage external suppliers such as designers, developers and copywriters — and what can be managed in-house; and
- the often-overlooked tasks and opportunities that accompany these projects.
This session will help practice managers and firm leaders better understand the process, opportunities and practical considerations involved in brand and website projects – and help to ensure your project is a success.
Presented by
Katherine Gilbey
Director at KG Consulting Co.
Katherine Gilbey is an experienced marketing consultant who works closely with law firms, barristers’ chambers and suppliers to the legal industry on brand strategy, market positioning and the creation and distribution of marketing assets.
A former Head of Marketing & Business Development, Katherine has more than 25 years of experience in the legal industry and has worked in and with more than 40 different firms – from boutique to global.
Her work often involves guiding firms through major marketing projects – such as brand refreshes, website redevelopments and strategic campaigns – helping firms position themselves as the ‘obvious choice’ relevant to their target markets.
