High-value marketing: How to increase your firm’s marketing impact and output

Brisbane, Queensland

17 April 2024
12:30 pm - 2:00 pm AEST

Queensland Law Society, 179 Ann Street,
Brisbane, Queensland

1 hrs

Katherine Gilbey

TopicBusiness Development & Marketing
CPD1 - Practice Management and Business Skills

PricingAUD $79
Full MemberFree
Online MemberAUD $39.50
AffiliateAUD $39.50
Associate MemberAUD $39.50
Current Supporting Partners - Free, Contact us for assistance.

Non-members must be eligible for alpma membership to attend.
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Presented by

Katherine Gilbey, KG Consulting Co.

Mangers of in-house teams are often required to demonstrate the value of their activities to their Partnership or Board. However, with many teams being stretched thin and the fight for additional resources difficult to win – managers must be strategic about the initiatives they support to ensure they don’t get caught ‘in the weeds’, burn out and/or lose talented marketing professionals. Whilst the legal profession is notoriously tough for in-house marketing and business development professionals, the responsibility lies with the managers to demonstrate value and win firm-wide respect for their teams. This can be achieved with strategic thinking, defined goals, accountability, clear communication, and a level of professional integrity that matches that of the lawyers they work with. In this session, we look at how law firm marketing leaders can do this effectively to increase their credibility, authority and the overall success of their firms. 

Attending this session, will give you insights into: 

  • identifying high vs low return marketing and BD activities relevant to your firm;
  • improving efficiencies for BAU marketing activities; 
  • the different roles in marketing teams and the best team structure to suit your firm’s goals;
  • how to navigate ‘reactive’ low-value marketing tasks and articulate their opportunity cost; and
  • helping your marketing team be proactive about developing their internal credibility. 

 For firms to achieve optimal performance, lawyers and marketing professionals must work together to understand and leverage each other’s strengths. These reciprocal relationships not only increase the quality of your marketing activities and the revenue generated from them, but they also ensure talented lawyers and marketing professionals feel empowered, valued, and are retained.  

Presented by

Katherine Gilbey
Director at KG Consulting Co.

Katherine is an experienced Marketing & Business Development Consultant who has worked exclusively in the legal industry for more than 20 years.

A former Head of Marketing & Business Development, Katherine created KG Consulting Co. in 2022 to help law firms and legal professionals identify their unique value proposition relevant to their desired target markets.

Working in and with more than 40 different law firms, Katherine has an intimate understanding of the legal industry and uses this – together with her marketing expertise – to create highly relevant and effective solutions for her clients.

A passionate, practical and optimistic speaker – Katherine regularly presents to law firms and legal associations (including the Queensland Law Society and ALPMA) on marketing and business development topics.

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