Webinar: Using your professional services firm’s largest source of market intelligence: Your website’s analytics

1:00pm Thursday, 30 July 2020
2:00pm Thursday, 30 July 2020
Online via webinar
This webinar will take place 1.00pm AEST, New South Wales .

With even smaller professional services firms seeing 20,000 individual visitors a year and larger firms seeing hundreds of thousands, your website’s analytics is actually your biggest source of objective information on prospects and clients. 

Learn how to distinguish valuable versus high volume activities, how to structure analytics to reveal insights for individual fee-earners, practice groups and authors and why visitors are not as anonymous as many people think. All built on the platform you already have, Google Analytics. 

Join us to use analytics to gain a better understanding of opportunities and issues in the market and your practice - and without needing any analytics background.


Presented by:

Charles Ashton, CEO, Magnifirm 


Magnifirm CEO Charles Ashton has worked on website analytics projects ranging from Amlaw 100 firms to boutique accounting firms, and specialises in turning abstract web data into usable insights for professional services firms.  He’s a fan of W E Deming’s famous aphorism, ‘In God we trust, all others bring data.’ Magnifirm also provides Mondaq’s syndication and reporting platform in Australia and New Zealand so Charles regularly speaks at professional services firms.


Members:  Free.  Please log in to register
Non-Members: $37.00 (incl GST)

Sold Out

Contact Information

Fiona Croswell - L&D Manager

Related Events

Additional Information


Professional Skills - 1.5 points/ NZ units