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BD & Marketing

In this section we look at how to leverage the power of BD and Marketing to maximise market and client opportunities. It contains a wealth of highly accessible, practical content highlighting best practice and strategies for success including white papers, case studies, fact sheets, feature articles, pod casts, videos, surveys and much more.

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20 contributions to effective business continuity management capability 20 contributions to effective business continuity management capability (149 KB)
The value of people and the role of HR is often understated by firms when considering their Business Continuity Management (BCM) capability. From a BCM perspective we recognise people as being a critical dependency for the normal operations of the firm and the achievement of strategic imperatives. Hence, given the competitiveness of the legal profession and the pressure on firms to deliver high quality services in an efficient manner, the importance of the role of HR in BCM has never been more i

Johnny Smoes Article Sept 2010 Johnny Smoes Article Sept 2010 (164 KB)

Lessons from fine Hotels - Linda Julian Lessons from fine Hotels - Linda Julian (336 KB)
The world’s finest hotels develop reputations and loyal followings lusted after by the rest of the hospitality industry, and enviously eyed off by other businesses, including some expert professional firms. They gain great advantages in terms of reputation and status, strongly positive word-of-mouth, attractiveness to first-choice staff, consumer demand, and ultimately prices they command. Professional service firms spend much on promotions and marketing, improving their brand, sponsorships, ad

Margaret Fitzsimons article Sept 2010 Margaret Fitzsimons article Sept 2010 (144 KB)

When a journalist calls be ready !!! - Julian Midwinter When a journalist calls be ready !!! - Julian Midwinter (263 KB)
Contact from the media can, by turns be flattering or frightening. So much depends on the circumstances. This article focuses on both scenarios, firstly when media attention is welcome and secondly when it is not. Use these common sense guidelines and tips so you are ready to put your position positively, whatever the situation.

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