How does your law firm's marketing and business development efforts compare?

Effective business development and marketing strategies are essential to successfully growing your law firm. But understanding how your current business development and marketing programs compare to similar firms and where to focus your efforts can be difficult.  That's why ALPMA conducts annual research into marketing and business development at law firms in partnership with Julian Midwinter & Associates (JMA).

2015 Research: "Winning Work in a Digital World"

Download the 2015 research report for free

This year's law firm marketing and business development research focuses on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explores which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.  

The results will help your firm understand:

  • How good firms are at converting enquiries into clients
  • The most popular and effective online, digital and social media marketing and BD techniques and approaches 
  • How focused firms are on client satisfaction
  • In-firm cultures and attitudes towards marketing and BD
  • How your firm's marketing and BD efforts compare to similar firms. 
More than 160 firms participated in the 2015 research.  Participants who completed the survey receive a copy via email.

2014 Research: "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms"

Download the 2014 "Taking the Pulse" report for free

The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia.  The final report "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms" is now available by completing the download form below.  Read the results media release - "ALPMA/JMA Study finds law firms struggling with ineffective marketing & BD".

Downloading the report will help law firms understand:

  • How do your marketing and business development investments and resources compare to similar firms
  • How do your marketing and business development processes compare to similar firms
  • What business development and marketing initiatives have been successful at Australasian law firms
  • Where law firms are investing their marketing and business development improvement efforts
  • What the key business development and marketing challenges are for Australasian firms.

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