Effective business development and marketing strategies are essential to successfully growing your law firm. But understanding how your current business development and marketing programs compare to similar firms and where to focus your efforts can be difficult. That's why ALPMA conducts annual research into marketing and business development at law firms in partnership with Julian Midwinter & Associates (JMA).
Our past marketing & business development research shows that law firms rate referrals and relationships as the most effective form of generating new business - so this year's ALPMA/JMA Marketing & Business Development Benchmarking research will take a deeper dive into this critical subject for law firm success. The research investigates:
The results of this will help your firm understand:
The research survey will be opened for participation from 22 September - 14 October, 2016. The online survey is open to all Australasian law firms until 14 October, 2016. Participation is free, and all participants will receive a complimentary copy of the research results report. The survey will take approximately 15 minutes to complete. All information collected will remain strictly confidential. No individual firms will be identified in any way.
The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.
The results will help your firm understand:
The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms" is now available by completing the download form below. Read the results media release - "ALPMA/JMA Study finds law firms struggling with ineffective marketing & BD".
Downloading the report will help law firms understand: