Value Based Pricing | Can it Really Work for Your Firm?

1:00pm Thursday, 26 November 2020
2:00pm Thursday, 26 November 2020
Online via Webinar
This webinar will take place 1.00pm AEDT, Victoria 3000

Can Value Based Pricing Work for your Firm? 

In this session, the panelists will each offer their unique insights into their firms’ value pricing journey; how and why they moved away from the traditional business model, the advantages and restraints of value-based pricing and how the constantly evolving legal landscape challenges them to provide a valuable client experience while also staying profitable. If you have ever thought about Value Based Pricing and if it could work for your firm then this is the webinar for you. 

The moderator for this discussion will be David Wells. 

David Wells


Innovim Group

David qualified to practise as a lawyer in 1984 and in 1993, he was accredited as a specialist in commercial litigation. He became a partner of Moores in 1999 and following a management restructure in 2007, he was appointed as its first Managing Principal.

In 2012, Moores commenced its transition to universal pricing for value.  It turned off timesheets in 2013.  The transformation of Moores under David’s leadership was a “whole of business model” change.

After 13 years at the helm of Moores, David appointed a successor in March 2020.  Later that year, he took on a new role as Chief Value Officer with Aptum, a boutique legal practice focused on resolving commercial disputes.  In that role, David has the opportunity to assist the team members and clients of Aptum in developing Aptum’s business model built on pricing for value.

David is also one of three founder/directors of Innovim Group Pty Ltd, a consultancy for professional knowledge firms eager to explore “Aligned Pricing”.  In recognition of David’s contribution to assisting professionals with business model transformation, he was appointed as a senior fellow of the VeraSage Institute in November 2019.

Panel Members:

Peter Moran

Founding Principal

Peer Legal

Peter is an experienced commercial and litigation lawyer focused on advising and acting for Australian and international corporate clients operating in various sectors, in particular: technology, health, hospitality, child-care, aged care, manufacturing, importing, consumer goods and professional services. 

Peter is an accredited Commercial Law specialist and is also heavily involved in the Law Institute of Victoria, being a founding member and chair of their Technology and the Law Committee and currently the chair of that committee's Technology Standards and Reform sub-committee.  He is also the Treasurer of the Australasian Cyberlaw Society.


Nigel Evans


Aptum Legal


Nigel has spent more than eleven years as a barrister honing the skill of identifying, early, the issues that are critical to resolving a dispute.

Nigel brings a fresh, new approach and a desire to make meaningful change to the experience for clients and the way lawyers practise.

Nigel's expertise traverses all areas of commercial law including insolvency, corporations law, contract law, equity and trusts, financial services related disputes, property and building and construction disputes.

Nigel has particular expertise in tax related disputes, having regularly acted for the Commissioner of Taxation and taxpayers in a range of Commonwealth taxation disputes including matters involving income tax, CGT, GST, the research and development tax offset and complex debt recovery.

Adrienne Trumbull

Associate Principal

Hive Legal

Adrienne regularly advises on corporate and contracting matters, including transactions. Adrienne's career has included working in BigLaw, in house, and freelance environments in both M&A and general commercial roles.

In 2017, Adrienne joined Hive Legal, an innovative NewLaw firm with a vision that includes improving the experience for its team and its clients. To achieve that vision, Hive Legal has disrupted the legal profession by doing away with time sheets, providing a flexible cloud based work environment for its team, embracing the smart use of technology and developing innovative solutions to assist clients.

Adrienne has a particular passion for value pricing, having completed further study devoted to this area, and being involved in the firm’s strategic developments to create better pricing alternatives. 

She lives in Sydney with her husband and three small children.

Sold Out

Contact Information

Melanie Grace - Branch Secretariat

Related Events

Additional Information

Australasian Corporate Partner

Western Union Business Solutions


Australian Corporate Partners


St George