A new year is the perfect opportunity to reflect on the old and bring in the new. Firm's that invest in a thorough marketing audit around half year results have the best chance to revise strategy to reach revenue targets in June and set a new path for the next financial year.
Watch this session for an audit overview of revenue results and marketing activities that should be a part of your law firm’s strategic toolkit for 2017 and beyond. Alistair Marshall, Business Development Manager, FCB Group, will talk us through how to get your decision makers around the table and ask key questions to audit your strategy including where your revenue comes from, how well you know your target market and how competitive you are within it. Alistair will provide insights on how to get teams to participate in brainstorming new directives and foster a culture of engagement and ownership of the strategic plan.