A Survival Guide for Legal Practice Managers

A Survival Guide for Legal Practice Managers

5 ways your law firm can make more money in 2017 and beyond

Tuesday, January 03, 2017

By Evie Farah, Director, Empire Consulting


As a Consultant who has dealt with hundreds of law firms over the years, it is apparent that competition is fierce. Many sole practitioners are breaking away from the bigger firms and starting out on their own. These lawyers are used to having an Accounts Department who bill for them, a Secretary to type up correspondence and a Receptionist to answer the phone. Once they are out on their own they are responsible for all of these roles including many others. How does a lawyer make time to do billable work as well as run a successful business?

This problem is not unique to sole practitioners though. I have visited larger firms and the only word I can use to describe them is: chaos. There is no structure or cohesion. Staff are so busy with a constant influx of work that there is no time to develop the business or streamline its practices.

Over the years, I have developed simple key changes that law firms can implement to help them run the business side of their law practice so they aren’t consumed with frustration. Here are a few to get you started:

1. Be visible online



A Google consumer survey showed that 96% of people seeking legal advice use a search engine. So if you don’t have an up to date website, how are your clients going to find you?

Just having a website is not enough though, get it optimised! This is particularly beneficial when people enter non-branded searches. An example of a non-branded search is someone in Cronulla searching ‘help me divorce my husband’. If you happen to be a family lawyer in Cronulla and your website is optimised, you will increase your website’s position on the list of results.

As 62% of legal searches are non-branded, optimisation could mean the difference between a potential client finding you or your competitor down the road.

2. Get your IT sorted



Do you still have a dusty server sitting in the back corner of your office? Did your IT Consultant just quote you $10,000 for a new server? In this day and age everything is moving towards being cloud based. Meaning your data is hosted offsite, in a remote and safe location.

Apart from the enormous cost of updating servers every few years (and helping your IT Consultant buy that second Ferrari), cloud technology allows you to work away from the office. Meaning you could draft that affidavit on the couch while the little one takes their nap, or send emails while waiting for your flight.

Also, think about how old your desktop or laptop computer is. If it is slow and clunky, how much of your billable time is it wasting? There are now plenty of affordable options available and this simple update of your hardware can result in improved efficiencies for the entire practice.

3. Invest in good practice management software



Good practice management software helps your firm grow and saves you money. I have had the opportunity to utilise and explore quite a few. Some will offer amazing accounting capabilities but then require you to code and import your own firm precedents. Others will have a great precedent suite but fall short on time recording and accounting capabilities.

Rather than go with the cheapest product, compare your options to find the one that offers capability in more than just one area. Also, choose one that specialises in small-medium law firms. A firm of 200+ users has vastly different needs than one of 2-5 staff members. If you want to be able to save on numerous admin staff, it is imperative to purchase and utilise a practice management system that allows you to keep everything in one place and easily track your progress.

In the short term, the investment might feel steep in respect of anticipated returns. But if you begin on the right foot, the long-term benefits will far outweigh the cons.

4. Be mobile



Clients might be reluctant or unable to travel to your office. If you are mobile, ie. have a laptop and a comprehensive checklist with a list of all the questions to ask the client, you will look professional and organised. Once people see how accessible and committed you are, they will be more inclined to refer you to family and friends. Word of mouth is one of the best marketing tools any business can have.

Mobility also means that staff can work from home. Think of the infrastructure costs that can be saved if staff are not required to work from the office all the time. Furthermore, your job offer will be more attractive if it can offer potential staff the flexibility they desire.

5. Reduce office waste



Is your floor covered in files that are completed? Do you have an office filled to the top with boxes of files that should be sent away for storage? Imagine what your clients think when they see this!

As your obligation is to keep a file for 7 years, it is a good idea to think about a storage system. There are companies you can enlist to take your files on a regular basis, store them in secure facilities and provide you quick and easy access as and when you need them.


About our Guest Blogger


Evie FarahEvie Farah is a Director of Empire Consulting. She possesses over 15 years’ experience in the legal industry and understands the needs and challenges of a law firm. Evie helps law firms streamline their practice and improve efficiency and profitability.

Evie is also a LEAP Certified Consultant who worked internally at LEAP for over 3 years before branching out into her own consulting business. Evie’s extensive knowledge of LEAP software ensures your firm will benefit from her comprehensive understanding of all LEAP products. Evie’s expertise and experience is second to none. She prides herself on her quality service and attention to detail. For more details on how Evie can help you please visit www.empireconsultingservices.com or email her directly at evie@empireconsultingservices.com


Comments
Simon Tredinnick commented on 21-Jan-2017 12:39 PM
Great article Evie. Good to see you made online visibility your number one issue. Very few small law practices have the time to add content to their website, making a service like www.zaliet.com so critical for firms who want to stand out.

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