If you are unable to attend at the host location you can join local members at 18+ regional hubs across Australia and New Zealand or participate online from your desktop.
The last few years have seen immense change in the Legal Profession including Mergers (and even the disappearance of some Firms) and Technology transforming the way Firms operate.
In the midst of all this change, often Firms leave BD and Marketing to just continue to happen. However in a world where buyers are more savvy, price conscious and can "self-serve" information, this can be a dangerous approach.
The Strategic approach to this challenge is to do BD and Marketing by Design, not by chance, to ensure more new and repeat business that increases revenues and profits
In this informative session, Kym Heffernan from the Marketing Strategy Co, will provide attendees with practical information and checks to help evaluate whether their their firm's current Marketing and BD approach is costing or increasing revenues.
Kym Heffernan, Director, The Marketing Strategy Co.
Kym Heffernan is an experienced BD and Marketing consultant with 25+ years experince in Business, Marketing and Sales. He has a Bachelor of Business in Marketing and IT, and a Masters of Management in Finance and Strategy. As well as qualifications in Digital Marketing, Business Broking and Leadership.
Over the last 25+ years Kym has worked with hundreds of businesses across the legal, other professional services, manufacturing and retail sectors throughout Australia and Asia. He currently owns and manages the Marketing Strategy Co, a Sydney based Consulting and Contract Marketing Business and loves spending time with his family and friends and playing Golf.
1 CPD Unit / NZ Hour - Practice Management & Business Skills
ALPMA Members:Free. Please log in to register
Non Members*:$99.00- *Non Members must be eligible to join ALPMA