Effective business development and marketing strategies are essential to successfully growing your law firm. But understanding how your current business development and marketing programs compare to similar firms and where to focus your efforts can be difficult. That's why ALPMA conducts annual research into marketing and business development at law firms.
Download the 2016 research report for free
Our research shows that law firms rate referrals and relationships as the most effective form of generating new business - so the 2016 ALPMA/Julian Midwinter & Associates (JMA) Marketing & Business Development Benchmarking research takes a deeper dive into this critical subject for law firm success. The research investigates:
The results will help your firm understand:
123 respondents from a broad range of law firms across Australia and New Zealand participated in the research. Participants who completed the survey have received the report via email.
Check out the results infographics
The 2015 law firm marketing and business development research focused on understanding how well law firms are responding to the challenge of winning work in a digital world. The research explored which marketing and BD techniques (old and new) help law firms attract new clients and win new work, with a particular focus on identifying the most successful marketing and BD activities for generating new business enquiries.
The results will help your firm understand:
Read the media release: "Australasian Law Firms Missing Opportunities To Win Work in a Digital World"
Check out the Results Infographics
Watch the On-Demand Results Webinar, presented by Alistair Marshall, JMA's resident business development expert
Download the 2014 "Taking the Pulse" report for free
The online research was conducted in September, 2014, and attracted more than 150 participants from law firms across Australasia. The final report "Taking the Pulse: Benchmarking Business Development & Marketing at Australasian Law Firms" is now available by completing the download form below. Read the results media release - "ALPMA/JMA Study finds law firms struggling with ineffective marketing & BD".
Downloading the report will help law firms understand:
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