Engaging in Business Development - SOLD OUT!

Engaging in Business Development - SOLD OUT!


Engaging in Business Development - SOLD OUT!

Date: 23-Jul-2019


Engaging in Business Development - SOLD OUT!


Tuesday, 23 July 2019

Start Time

12.30pm AWST

End Time

2.00pm AWST

Event Location


Host Venue Details

Kindly hosted by Macquarie Bank, Level 23, 240 St Georges Tce Perth

Event Overview

Attracting work has become an important part for not only those responsible for business development, but for each lawyer. Formulating a consistent brand message is important for positioning the legal practice in the busy marketplace.

The challenge is that a person’s behavioural style directly impacts the type of activities they prefer to be involved with, and as a legal practice there is a need to work together in building the brand, attracting work and retaining clients. 

This presentation explores the key challenges and options for working more strategically towards more effective business development initiatives. 

Learn about:
  • How to build brand awareness as a team;
  • How to balance the personal brand to the business brand;
  • Behavioural differences and options for extroverts and introverts;  and
  • Options for business development initiatives.

Event Sponsors

Presented By

Todd Hutchison, Chairman and Adjunct Associate Professor - International Institute of Legal Project Management

International bestselling author, certified speaking professional and global behavioural expert, Todd Hutchison has worked in over 160 organisations in 13 countries. 

He resides as the Chair of the Peopleistic group (including the Business Education Institute and Film My Video businesses), the Global Chair of the International Institute of Legal Project Management, and a Board Director of Leadership WA. 

Todd holds adjunct positions at both Edith Cowan University and Curtin University, and is part of the academic team of the Australian Institute of Management’s MBA program.  

Todd’s own PhD area is in behavioural sciences, and he is listed in the Who’s Who of Business in Australia.

Professional Development

1 CPD Unit - Practice Management and Business Skills

Event Costs

ALPMA Members: Free! Please login to register

ALPMA Associates: $49.50 inc. GST

Non Members*: $99.00 inc. GST - *Non Members must be eligible to join ALPMA

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