24th November
From 1.00pm
AEDST
Followed immediately by the ALPMA Ltd AGM [details below]
|
Marketing on a Shoestring
Presented by Ashley Tulley - Ignite
Lawyers believe that 90% of their work comes from ‘word of mouth’ referrals, yet less than 3% of firms have a structured ‘word of mouth’ referral system set up. Most firms spend hundreds of thousands of dollars on events, brochures and web pages, not to mention the hundreds of thousands of dollars of time poured into tender document production.
The purpose of this presentation is to give firms an overview of how simple it is to design, ratify, implement and monitor a referral system that works. It also covers off a four point plan on “Alliance Marketing” with other professionals who share a similar client base.
The concepts are based on face to face interaction – and a unique points system that will take the highs and lows out of Business Development. If you can get referrers to become your “zero-cost sales-force”, then your marketing can be done on a shoestring.
|
ALPMA Members [FREE]
Non Member Law Firm Managers [$55,00 incl. GST]
Click here to download a manual registration form
Click here to download the technical specifications required to login to the webinar.
|
2009 ALPMA Limited Annual General Meeting
Tuesday 24th November
1:55pm [Eastern Daylight Savings Time]
Members are invited to register to this AGM, immediately following the Marketing on a Shoestring Webinar. To register to the AGM only, step one is to Login via the Member Login on the home page and then click here.
Alternatively, upon registering to the Marketing on a Shoestring Webinar, you may stay on the line to participate in the AGM.
If you are unable to attend this meeting, we encourage you to vote via proxy.
|