By Andrew Barnes, CFO, Lantern Legal Group and ALPMA President
When I think back on our year with ALPMA it is difficult not to dwell on the success of our Summit, held in September at Etihad Stadium Melbourne. The event is growing from year to year and this year to have record levels of attendees and trade exhibitors being added to an exceptional program was something we are very proud of as an Association.
On day one there was something for everyone, but many people still think back to the power of the speech given by Catherine McGregor about her life, her challenges, her opportunities. How she interwove so many relatable snippets into one incredibly moving story was a highlight. We were also fortunate to have:
- The inimitable Ron Baker as MC
- Dr George Beaton again reminding us that to stand still will probably mean we go backwards
- Matthew Burgess taking us down the ‘Lean Startup’ path and challenging us to change and ‘fail fast'
- Dr Bob Murray reminding us that ‘praise is the biggest weapon in a leader’s arsenal for change’
- Steve Wingert and Andrew Price talking about change management in law firms in real, relatable language
In 2016 we have maintained our commitment to undertaking research projects aligned with our six pillars of Learning and Development and also the Thought Leadership Award presented annually at Summit. There is often so much that falls from these projects that it can all be quite overwhelming, but our position at ALPMA is that these are not one-size-fits-all and that there is something for every firm to take away and work with. Firms have different cultures and different life cycles and therefore do not fit neatly into the outcome synopsis in research projects. I suggest you have another read and choose something to work with … small steps are better than no steps!
Our research for 2016 is summarised here:
- Firms missing significant revenue from cross-selling and referrals
- Working flexibly is the ‘new normal in law’
- The disconnect between what firms think about how innovative they are and what they actually do in terms of investment in innovation and people/process/technology initiatives
- Finding quality staff remains the top HR challenge for law firms, more work to be done on diversity and inclusion at firms etc
- These themes are also broadly supported in the Financial Performance Benchmarking results
Any thoughts at this time of year always extend to thanking our fantastic team of volunteers on our Board and various committees across Australia and New Zealand. Thanks also to our support staff across the Association who do so much behind the scenes to bring our programs to life. We remain absolutely committed to ALPMA’s core promise to members. We are continually pleased with the way our membership engages with the association and enables us to remain aligned with their expectations. As our Board tries to navigate a way through an ever-increasing competitive landscape for professional development providers, we strive to balance immediate member needs with those of an Association who is more frequently competing to hold its’ profile and standing on a national and regional (international) basis. Thanks to everyone who have contributed in some way to us having a great 2016!
As we look forward to 2017 we can expect more than just business as usual. We have provided branches with extra budget funds to develop local initiatives and enhance the offering. This should ensure the core promise to members remains a focus and that there is a greater value proposition through the branch networks. Our National Learning & Development group is planning new workshops to complement existing programs. Our Summit committee has already commenced planning for Summit 2017 in September in Brisbane. We continue to work on collaborative relationships with groups such as the Australian Law Management Group (particularly after the success of our joint foray into Singapore in November), College of Law, CPD for Me and others in this space. It is a challenging time for Associations such as ALPMA but with those challenges come opportunities and we look forward to exploring these opportunities with our members.
Thanks for being part of ALPMA in 2016 and I wish you and your friends and families the very best for the festive season.