The Science of Influencing


The Science of Influencing

The art and science of influencing others

  Free Seminar

Recording Date: 08-Jun-2017

Recording Type: Live Streamed Event

Dr Bob Murray | Principal | Fortinberry Murray

Bob Murray, MBA, PhD, is an internationally recognised expert in strategy, leadership, influencing, human motivation and organisational change. He is also a noted scientist in the field of behavioural neurogenetics.

His insights are based on his wide experience in business as well as his deep knowledge of research in the areas of management, psychology, genetics and neurobiology. Clients include major law firms such as Ashurst, Clayton Utz and Herbert Smith Freehills, Global 500s such as PepsiCo, Ford, Caterpillar and financial institutions such as ANZ, Macquarie Bank, National Australia Bank, Westpac, KPMG, PwC, Avant Mutual Group, Wesfarmers Insurance. Dr Bob is in demand as a key-note speaker, executive coach and advisor. His talks are lively, intensely practical and highly experiential. He enables leaders to confidently shape winning strategy, engage the organisation in carrying it out and develop the best leadership and culture for driving change and building performance.

Overview: This session is for all people who have to influence others to get their ideas across. In the last couple of years we have learned so much more from what is called Human Science (the confluence of such fields as neuroscience, genetics, behavioural and social psychology, microbiota and evolutionary studies) and about how the human system becomes influenced and persuaded. We have found out that most of our old ideas about persuasion were wrong.

In this highly interactive and engaging livestream, you will learn practical tips and tools from the latest research. In particular you will learn:

  • How the brain comes to be persuaded
  • Powerful dialogue tools that will help you get your ideas across
  • How to get people invested in your proposals and initiatives
  • How to motivate people below you and above you
This presentation will be light on theory and full of interactive elements and discussions. Like all of Dr Bob’s sessions it will also be great fun.

CPD: Professional Skills - claim 1 CPD unit/ 1 NZ hour


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