Taking the Pulse: Benchmarking Business Development & Marketing in Australasian Law Firms


Taking the Pulse: Benchmarking Business Development & Marketing in Australasian Law Firms

Set your firm on a path to better business development and marketing outcomes by understanding contemporary best practice

  Free Seminar

Recording Date: 11-Nov-2014

Recording Type: Audio + Slides

Alistair Marshall, Partner, Julian Midwinter & Associates

Alistair helps professional services firms attract new clients and win more new business. He has worked with leading law firms, accountants, banks and household-name corporates. His specialty is implementing simple, achievable, and cost-effective business solutions for small practices through to large regional and national firms.

Overview: Effective business development and marketing are essential to successfully growing your law firm. Despite this, there is often a substantial gap between contemporary best practice and many firms’ current approach to the marketing and business development function. Julian Midwinter & Associates will present highlights from the 2014 Taking the Pulse benchmarking study that cover important aspects of business development and marketing. This session will shed light on: - How different firms’ BD and marketing investments, resources, and activities compare - The critical BD and marketing challenges confronting Australasian firms - How sophisticated BD and marketing approaches and processes in Australasian law firms are overall - What it is that sophisticated firms are doing differently. The session will include advice and recommendations for firms looking to fine tune their BD and marketing, and substantially improve the effectiveness of this core success driver.

CPD: Earn 1 CPD Unit/1 NZ Hour - Practice Management and Business Skills


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