Summit 2010

The Business of Marketing - Key Strategies to Ensure Return on Investment

“What do marketing people do?”, “Why do they cost so much”, “How can they make our business better”, “Do we need marketing”? “Can we outsource it”?

If these are question your partners ask then this session is for you. Graham Seldon has over 15 years experience working with law firms to identify and recruit marketing and business development professionals to help them grow their business, maintain market share or develop new service lines. He has helped many firms with their marketing team structures and position descriptions and can help firms streamline their marketing spend to ensure better return on investment. In this session he will explore current trends in marketing lawyers, review best practice strategies for business development and client relationship management and look at areas of marketing that can be outsourced effectively. If you currently have a marketing team in place, he will help you to optimize these resources.
 

Meet Graham Seldon

 
Founder of Seldon Gill Consulting, Graham has over 15 years experience specialising in the recruitment and career development of marketing and BD professionals for law firms . He has also been a driving force behind the growth of legal marketing as a profession in Australasia, creating scholarships and training modules and promoting best practice strategies sourced from around the World. He has advised law firm CEOs, Managing Partners and HR Directors on marketing team structures, renumeration strategies and position descriptions to ensure maximum return on investment for a firm’s marketing and business development function. .

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